The gap between mobile apps and websites has officially closed. Progressive Web Apps (PWAs) are delivering app-like experiences directly through the browser, and smart businesses are taking notice.
What is a PWA?
A Progressive Web App is a website that uses modern web capabilities to deliver an app-like experience. This means it can work offline, send push notifications, and even be installed on a user's home screen—all without going through an app store.
Key Benefits for Business
- Offline Reliability: Bad connection? No problem. PWAs cache content so users can still browse your key pages.
- No App Store Friction: Users don't need to download a 50MB file. They just visit your link and click "Install".
- High Performance: PWAs are designed to be fast, leading to better SEO scores and user retention.
Is it right for you?
If you run an e-commerce store, a news site, or a service platform where users return frequently, a PWA is a no-brainer. It costs a fraction of native app development but delivers 90% of the value.