Every millisecond counts. Amazon famously found that every 100ms of latency cost them 1% in sales. For your business, a slow site doesn't just annoy users—it stops them from buying.
Core Web Vitals
Google evaluates your site based on three metrics: LCP (how fast it loads), INP (how fast it responds to clicks), and CLS (how stable the layout is). Optimizing these isn't optional anymore; it's a ranking factor.
Image Optimization
The biggest culprit for slow sites? Giant, unoptimized images. Use modern formats like WebP or AVIF, and ensure you're lazy-loading images that are below the fold.
Minimize JavaScript
JavaScript is expensive. It blocks the main thread. We advocate for a "transitional apps" approach—using server-side rendering for initial load and slowly hydrating interactivity.